Privacy Policy

Serenova Women’s Health (“we” or “us”) values its users' privacy. This Policy governs all data collection and usage by Serenova Women’s Health, including information collected via serenovawomenshealth.com and our SMS/text messaging services. Our Policy is designed to meet and exceed existing privacy standards, including the California Consumer Privacy Act (CCPA) and the Confidentiality of Medical Information Act (CMIA).

1. Information We Collect

We collect various types of information to deliver requested services and maintain quality:

• Voluntarily Provided Information: Including your name, address, email, and mobile phone number provided through website forms, surveys, membership forms, or verbal agreement.
• Medical Information: Any health-related information is protected under the CMIA. We obtain explicit authorization before disclosing medical information to any third party, except as required for treatment, payment, or healthcare operations.
• Automatically Collected Information: Such as cookies, third-party tracking technologies, and server logs (IP address, browser type, operating system) to assist in providing superior quality service. 

2. SMS Messaging Terms (Consent & Usage)

By providing your phone number and checking the opt-in box on our website, you consent to receive text messages regarding appointment reminders, account alerts, promotional offers, discounts, and marketing messages regarding our products and services. 

• Opt-In Method: Consent is obtained through our Website Contact Form. To ensure express written consent, the opt-in checkbox must be unchecked by default. Users must manually select the box to provide affirmative consent. Consent is not a condition of purchase.
• Message Frequency: Message frequency varies based on your interaction with us and your chosen marketing preferences.
• Rates: Message and data rates may apply.
• Keywords & Help:
  • Reply STOP, CANCEL, or UNSUBSCRIBE to opt-out at any time. You will receive one final confirmation message.
  • Reply HELP for assistance, call 949-803-8553, or email serenovawomenshealth@gmail.com. 

3. Mandatory SMS Non-Sharing Disclosure

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will be kept strictly confidential and will not be shared with any third parties. 

4. Use and Disclosure of Information

Serenova Women’s Health does not now, nor will it in the future, sell, rent, or lease any of its customer lists or mobile data to third parties. We may use or disclose your information only: 

• As necessary to fulfill requests for services and provide customer support.
• To communicate regarding your healthcare status or send promotional emails and SMS when we have your consent.
• With trusted service providers (such as Grasshopper) solely to facilitate communications, provided they maintain strict confidentiality.
• As required by law, or in response to a subpoena or search warrant.
• As necessary to maintain, safeguard, and preserve the rights and property of Serenova Women’s Health. 

5. Security & Data Retention

We implement technical, physical, and administrative safeguards, including advanced encryption and secure databases, to protect medical records and personal data from unauthorized access in compliance with California law. Data is stored for no longer than necessary, determined by relevance, legal limitation periods, and regulatory requirements. 

6. Your Rights (California Residents)

• CCPA Rights: You have the right to request access to your data, request deletion, and opt-out of any "sale" or "sharing" of information.
• Opt-Out Confirmation: In accordance with 2026 regulations, we will provide a confirmation signal or message (e.g., "Opt-Out Request Honored") when an opt-out preference is processed.
• CMIA Rights: You have the right to inspect your medical records and request "confidential communications" regarding your health information.
• Contact for Rights: To exercise these rights, please contact us at 949-803-8553. 

7. Children Under the Age of 13

Serenova Women’s Health does not knowingly collect personal identifiable information from children under thirteen (13) without verifiable parental consent. If such info is inadvertently collected, we shall immediately take steps to ensure its deletion. 

8. Contact Us

Serenova Women’s Health

2900 Bristol St, Suite J106, Costa Mesa, CA 92626

Phone: 949-803-8553

Email: serenovawomenshealth@gmail.com